Launching an Online Fragrance Store
A new online retailer of authentic designer fragrances was starting from scratch — no store, no social presence and no tracking. In a category where trust drives every purchase, the brand needed to look credible from the very first visit.
The brief was a fast, trustworthy Shopify store plus a social engine on Instagram and TikTok that could start building an audience from launch day.
Our approach. We built the Shopify store end to end — theme, collections, product pages, policies and checkout — and connected Google Analytics so data was captured from day one. We set up Instagram, Facebook and TikTok business accounts, connected the ad accounts, designed launch posts and planned UGC-style short-form videos to introduce the brand.
A launch-ready store and social engine
The brand launched with a clean, trustworthy storefront, analytics tracking in place before the first sale, and a content plan built for the platforms where fragrance shoppers discover new scents.
- Shopify store build & product setup
- Google Analytics connected from day one
- Instagram, Facebook & TikTok setup
- Launch post designs & UGC video plan